Yahoo! UK & Ireland

Objectives Timing - (Start date and finish date) Budget Areas of interest Site URL
Yahoo! Impact Advertising *What is it?* A way of delivering adverts at varying degrees of targeting to people who will be interested in them. *How does it work?* Instead of advertising to every single Yahoo! user, you can choose to narrow your marketing activity to specific groups who we know will be much more likely to buy your products and services. We can target groups of people in a number of ways: by demographics, properties visited, interests or behaviour. Why use it? Avoids scattergun approach Builds traffic Very effective use of budget High conversion rate
Yahoo! Impact Promotions *What is it?* With Yahoo! Promotions, you can run any kind of promotion on our site, from competitions and prize draws to games and special offers. *How does it work?* Decide which kind of promotion is best for your market: what you'd like to give away; and which pages to place it on. For example, if you're an FMCG brand and you need the maximum number of people seeing your promotion in the shortest time possible, use our Home Page. If you have a more targeted offer, such as a PC promotion, run this from our IT pages. *Why use it?* Gives Yahoo! users an immediate reason to visit your site Draws in the user by offering the chance to win gifts and prizes Builds a new database of users Maximises awareness of your site and boosts sales
Yahoo! Delivers Impact *What is it?* Yahoo! Delivers is a permission based direct marketing programme via email that's both targeted and highly relevant. *How does it work?* Firstly, you devise a promotional offer as either a full-colour HTML or plain text email. Then you send it to those Yahoo! users who reflect your target audience and are registered users. And, since the recipients have already indicated to us their interest in specific offers, you'll know they'll be receptive to promotional emails they receive from you. *Why use it?* · Proven effectiveness - redemption rates typically far higher than traditional direct marketing campaigns · An excellent way of increasing click-through rates and boosting sales · Activates a call to action · Targets your audience by demographic, interests or behaviour · Expands your registered customer base
Yahoo! Impact Sponsorships *What is it?* An online sponsorship programme of properties relevant to your brand. How does it work? You can either sponsor a specific event that we cover (e.g. a major sporting event such as Wimbledon, the Tour De France or FA Premier League) or specific Yahoo! content (e.g. horoscopes pages). This can last anything from a matter of days to a whole year - depending on the nature of the sponsorship. *Why use it?* Builds and develops brands through longevity of campaign Reinforces positive consumer perception Association of relevant property on one of the world's most popular and trusted online media platforms
Yahoo! offers a wide range of flexible solutions to meet your marketing objectives. Simply click here to contact us for more information or to discuss your advertising needs.