Video Streaming Ad

Video Streaming Ads may be served directly by Yahoo! or by one of the following approved Tech Vendors:
ICG, Clipstream, Eyewonder

Example

Matrix Revolutions Mail Sign out page Ad

Turnaround

3rd Party Solution – 3 working days from receipt of tags
Yahoo! Tech - 10 working days from receipt of video
All creative is subject to approval by Yahoo! Ad Technology

Specifications

The non-video portion of the ad unit should adhere to the guidelines for the ad unit as specified above, including backup gifs.

Duration

Video streams may not exceed 30 seconds in length

Yahoo In-House Solutions

Raw Video to be supplied in AVI, VHS, Digital Video or BetaSP formats.
Raw Video to be delivered 2 weeks prior to live date

General video streaming guidelines:

All sound must be user-initiated
Must have video play/stop and sound on/off controls as standard
All text in video must be visible at all times
"Terms and Conditions must apply" text must appear on Financial services advertisements containing a promotional offer.

Please NOTE: audio served in conjunction with a video stream must conform to the 30-second limit. Audio served independent of a video stream may be streamed in increments of 15, or 30-second spots.

3rd Party Ads

Third party video ads are accepted on Yahoo! properties, but not all vendors. Please consult the 3rd party site for further information (http://adscenter.europe.yahoo.com/techvendors/) or contact your sales representative

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Video Player + Datawindow

This bespoke format is available in our News and Launch Properties.

Data Window

The Data Window component has the same specifications as the standard 350x250 ad unit (see above) except that sound cannot be used.

Video Window

For all formats, we need the highest video quality possible preferably from the master source. Video should be 4:3 aspect ratio at Full frame (29.97 fps)

Video Formats Accepted

BetaSP
DVD
Uncompressed .AVI

If providing AVI please ensure that it is:

a. Captured from one of the above formats, or exported in non-compressed AVI
b. 320 x 240 MINIMUM capture settings (taken from the master source), or export settings
c. Full frame, 29.97 fps
d. Delivery on DVD-ROM only, but can also receive file via ftp
Note: Yahoo! will review your capture upon submission to check for quality and compatibility

Send Video Tapes to

Y! Euro Tech Ops
10 Ebury Bridge Rd.
London,
SW1 W8PZ GB

Content Hosting

The datawindow component and streaming audio may not be served by a third party.

Tracking

Datawindows (but not streams) may submit a redirect and a 1x1 pixel for clicks and impressions.

If you wish to track a yahoo tech ad via a third party the following needs to be supplied:

1. An independent click command for the destination URL of the .swf file
2. A 1x1 image pixel tracker to track the pageviews of the flash.
3. If multiple click commands are required please specify which click command corresponds to which section of the advertisement.

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