Policy Guidelines for Ad Units that Collect Personal Information
Advertisements on any Yahoo! site may only collect personally identifying information if they do so in compliance with the applicable laws, including without limitation, the Data Protection Act 1998. In addition, you may be asked to make changes to the ad units or include additional disclosure in order to be acceptable for advertising on Yahoo!
If you wish to collect personal information within advertisements, those ad units will need to:
- Clearly identify your organization.
- Provide a direct link to your privacy policy, adjacent to the submit button.
- Clearly identify the purpose for collecting the information.
Additional disclosure may be required, depending on the type of advertisement. Please see your advertising representative for more information on required notices. Yahoo! will also label all such ad units with "ADVERTISEMENT".
Note: As stated above, cookies may not be set on the Yahoo! network except by parties with a third party ad serving agreement.
