Floating Ad

Floating Ads may be served directly by Yahoo! or by one of the following approved Tech Vendors.
Tangozebra, Eyeblaster, Ad4Ever, Pointroll

Example

Yahoo! DE Directory Travelocity Ad

Turnaround

3rd Party Solution – 3 working days
Yahoo! Tech - 5 working days
All creative is subject to approval by Yahoo! Ad Technology

Dimensions

Floating element has a maximum size of 300x300 pixels
Flash file has a maximum size of 700x350 pixels and must have a transparent background
No full-page overlays are allowed.

File size

30k
For files over 30k please submit your ad to Yahoo! Ad Technology for approval

File Format

Macromedia Flash 5 Compatible SWF file

Backup Gif

A Backup Gif must be provided for non-flash users.
This Gif should follow the specifications outlined in the Image Ad section on the Standard Ad Unit Page

Duration

15 Seconds maximum floating animation then auto close

Frame Rate

maximum 25 frames per second, 18 frames per second is preferred.
For more information, please read "SWFs with High Frame Rates May Slow System Performance".

Click Area

All clickable areas must be attached to visible graphics. Any ads containing transparent areas that are clickable will be returned for revision..

Close Button

Clearly defined close button/control must be visible at all times.
The button must be at least 25x25 pixels and be clearly labelled.
Pre-approved Close buttons in several languages can be found here
Clicking on the button should close the ad immediately.
See below for commands to include in your flash file to close the ad.

Replay Ad

"Replay Ad" links are strongly encouraged to allow users to view the ad again.

Capping

All floating ads will be frequency capped at once per user per day.
This may be different on a property by property basis.

Alt Text

must be supplied if landing spot, 30 characters max

Required from Advertiser

SWF & FLA Flash Files
Backup Gif/Jpg
Clickthrough URL’s
Alt Text

Click and Close Flash Commands

The following click commands must be added to all floating ad Flash movies that use Yahoo! Technology:

At the End of Animation, add this command to a frame script:

fscommand("done");

Add this script to your Close Button:

On (release) {
    fscommand("close");
}

Add this script to your Clickthrough button:

On (release) {
    fscommand("click");
}

Audio in Flash Ads

Audio stream must be initiated by user click. No mouseover starts.
Audio stream may not exceed 30 seconds.
Audio must be encoded at volume less than or equal to -12 db.
All Ads must have clearly visible stop and start audio controls.

Positioning

All floating ad positioning is at the discretion of Yahoo!
Floating ads cannot be positioned or animate over the Yahoo! logo – this includes the floating element and the larger flash movie.
The Ad cannot pause over other advertisements or logos.
No full page overlays

Loading Other Movies

Up to four additional download streams upon user click are permitted.
Each additional stream may not exceed 50K, if you require more please contact your sales representative.
Yahoo! must serve all .swf files associated with ad.
If you require dynamically updating content please speak to your sales representative.

Technologies

Floating ads may be limited to viewing by only certain browsers and OS platforms. Yahoo! will test all technologies used for floating ads in our lab. We will not show the ad for any browsers/OS/platform where the technology can cause system instability or crashes.
At present Yahoo! Ad Technology floating ads will only be delivered to the Windows version of IE 5 and above.

Landing Spots

A "Landing Spot" is not required. If you would like to use a "Landing Spot" (i.e. an ad unit or space on the page where the ad retreats to after playing), please consult with your sales representative. An additional fee may be required.

Reminders

The ad may have a Floating Reminder at no additional charge.
The reminder animation is included in the 15 seconds animation time. No element of the ad should be visible 15 seconds after the first appearance of the ad.
The Reminder element will reside on the bottom left side of the page to avoid other ad units. If it is on a page with uncoverable units on the right, it will reside on the bottom right.

Tech Vendors

Third party ads are accepted on Yahoo! properties, but not all vendors. Please consult the 3rd party site for further information (http://adscenter.europe.yahoo.com/techvendors/) or contact your sales representative