Flash Ad
Image Ads may be served directly by Yahoo! or by one of the
following approved 3rd party servers.
Doubleclick, Mediaplex, Atlast DMT, Bluestreak.
All 3rd party ads must be trafficked as JavaScript tags, we do not currently accept iframe tags.
Turnaround
3 working days
Dimensions & File Size
| Ad Unit | Dimensions | File Size Gif Backup |
File Size Flash Ad |
|---|---|---|---|
| Banner | 468 x 60 | 20K max | 30K max |
| Supersize | 728 x90 | 20K max | 30K max |
| Large Rectangle | 300 x 250 | 20K max | 30K max |
| Skyscraper | 120 x 600 | 20K max | 30K max |
| Vertical Rectangle | 240 x 400 | 20K max | 30K max |
| Monster | 425 x 600 | 30K max | 30K max |
File Format
Macromedia Flash 6 Compatible SWF file
Animation
15 Seconds maximum
Frame Rate
maximum 25 frames per second in EU, 18 frames per second for
US.
For more information, please read "SWFs with High Frame Rates May Slow System
Performance".
Backup Gif
A Backup Gif must be provided for non-flash users.
This Gif should follow the specifications outlined in the Image
Ad section on the Standard Ad Unit
Page
Audio
Audio stream must be initiated by user click. No mouseover
starts.
Audio stream may not exceed 30 seconds.
Audio must be encoded at volume less than or equal to -12 db.
All Ads must have clearly visible stop and start audio controls.
Load Movies
Up to four additional flash movies may be loaded upon user click. Each additional movie loaded may not exceed 50K. Yahoo! must serve all .swf files associated with ad. If you require dynamically updating content please speak to your sales representative.
Data Capture
Data capture is allowed but must follow the Policy Guidelines for Ad Units that Collect Personal Information as above. Any form submissions should be trackable by Yahoo! via our re-directs, please contact you sales person if you are unsure.
Video
Please refer to video streaming section below.
Required from Advertiser
- SWF File File
- Backup Gif
- Clickthrough URL’s
Flash Clickthrough Commands
For the ad to clickthrough within our ad systems an invisible / transparent click layer button needs to be added on the topmost layer of the flash file. Attach this command to the button:
on (release) {
getURL (clickTAG);
}
See the Appendix A (Adding A Click Layer To A Flash Banner) for more details
