| Home
Page Banner Advertisements |
Rate |
| CPM |
£10 |
| |
|
|
Home
Page Text Links |
Rate |
| CPM |
£5 |
| |
|
| Run
of Yahoo! |
CPM |
| Run of Network |
£15
|
| Run of Search |
£15 |
| Run
of Geocities |
£15 |
| Run of Yahoo!
Audience Profile |
|
| ABC1 Adults, 18-34 Adults, Female 18-44, Youth 16-24 |
£25 |
| |
|
| Yahoo!
Communities |
CPM |
| Chat, Clubs, Profiles |
£25
|
| |
|
| Yahoo! Directory: Banners |
CPM |
Run of Computers and Internet
Run of Business and Economy
Run of Recreation and Travel |
£50 |
| Run of All other Categories |
£30
|
| |
|
| Yahoo!
Directory : Merchant Buttons |
|
Run of Computers and Internet
Run of Business and Economy
Run of Recreation and Travel |
£25 |
| Run of All other Categories |
£15
|
| |
|
|
Directory : Brand Impact Unit |
|
| Run
of Science, Government, Regional, Reference, Culture and sociology |
£40
|
| |
|
|
Yahoo! News and Information Properties |
|
| Run
of Weather, Horoscopes, TV |
£20
|
| Run
of other News and Information Properties |
£30
|
| |
|
| Yahoo! Personalised Services |
|
| My Yahoo!, Address Book, Briefcase, Calendar |
£40
|
| |
|
|
Yahoo! Premium Rate Inventory |
|
| Personal Finance, Cars, Travel, Employment |
£50
|
| |
|
|
Yahoo! Search Words |
|
|
Most Popular (available on demand) |
£150 cpm
|
|
Popular (>2500 pvs/month) |
£50 cpm
|
|
Other (2500 or less pvs/month) |
£150 per word/ per month
|
| |
|
| Yahoo! Direct Marketing |
|
| Yahoo! Delivers |
£0.35 per mail
|
| Yahoo! External Delivers (non-Yahoo! mail accounts) |
£0.20 per mail
|
| |
|
|
Demographic Targeting |
|
| Age, Gender, Industry, Occupation, Interest (maximum 3 criteria) |
£Rate Card + 10%
|
Volume
Discounts
|
|
|
Gross
Volume £
|
Discount
|
|
£10,000
- £30,000
|
2%
|
|
£30,000
- £60,000
|
4%
|
|
£60,000
- £90,000
|
6%
|
|
£90,000
- £135,000
|
8%
|
|
£135,000
- £180,000
|
10%
|
|
£180,000
- £250,000
|
12%
|
|
Above
£250,000
|
15%
|
|
|
|
*
Discounts - the % is applied on the gross rate before agency commission
|
|
*
Volume discounts are progressive and not retractive
|
|
*
Rates for Special Promotions, sponsorship and events: call your
sales contact
|
